Trade Card. J & P Coats. Circa1880s – 1890s.
Price: $15.00 Size: About 4 and 1/8 x 2 and 5/8″
Such a pretty card and with a clever caption! The stripes going through the waves remind me of the zigzag pattern in clothes that has materialized (just a happy coincidence on the pun) on the scene in the world of fashion in recent years, and the design on the back of the card that surrounds the lettering in bold, is delicate and almost mechanical-looking.
J & P Coats you will instantly recognize as a mega company in the world of thread. I checked my sewing tin just now and found all the labels as either Coats, under the current Coats Group logo, Clark O.N.T. (Our New Thread) or Coats & Clark.
Sources: Coats Group. n.d. https://en.wikipedia.org/wiki/Coats_Group (accessed February 25, 2018).
Coats. TRC Leiden. (accessed February 25, 2018).