Real Photo Postcard, unused. Circa 1931. EKKP stamp box. Publisher: La Compañía México Fotográfico (MF).
This is a great photo with lots to look at. The publisher could have “edited out” the dog in the picture and thankfully, chose not to. There’s our guy, (dog, not publisher!) with a happy expression, making his way down, what is almost the center of the road, traveling the opposite way, on what seems to be a one-way street. He looks a little on the skinny side, so we hope he had good life from here on, with lots of good meals.
The estimate for our postcard’s age comes from looking at the license plate on the car to our far right. This appears to be year 1931, but we’ll research the years and models of the cars to help with this question.
Destinos México has some info and a modern-day photo of one of the Portals (not sure which one) in Puebla. And I think the use of the word portal (entrance way) comes from the architecture – the archways all along the storefronts.
And, if you’re like me, you see faces seemingly everywhere. Here’s a fun one:
How about that “dish” type of thing on top of one of the far buildings? My best guess is that this was for some type of radio reception, unless it was showing advertising of some sort:
Lastly, of note, is the publisher logo, MF: You may have seen this on many Mexican postcards. It stands for La Compañía México Fotográfico, and was founded in 1925 by Demetrio Sánchez Ortega. From the Revistas Inah website, see Mayra N. Uribe Eguiluz’s beautiful article “La Compañía México Fotográfico en la política de turismo nacional de los años veint.” (The Mexico Photographic Company in the national tourism policy from the twenties.) The essay is in Spanish (I’m not bilingual so I Google translated some of it, but it shows a photo of the building the company was housed in, with the company’s very recognizable, stylized logo on the facade, as well as a couple of other interesting photos.) The “21” showing here was likely just a production or series number, as per the norm for postcards.
Sources: Portal (architecture). n.d. https://en.wikipedia.org/wiki/Portal_(architecture) (accessed April 4, 2022).
“The Portals of Puebla.”Destinos México. (programadestinosmexico-com.). Accessed April 4, 2022.
Uribe Eguiluz, Mayra N. “La Compañía México Fotográfico en la política de turismo nacional de los años veint.” https://revistas.inah.gob.mx/ (accessed April 4, 2022).