A Pleasant Reflection

Trade card, Soapine. Kendall Mfg. Co. Donaldson Bros. Lithographers, circa 1870s – 1890s.

Price:  $7.00          Size:  2 and 15/16 x 4 and 1/4″

Kendall Manufacturing Co.’s Soapine, had a very long run, from 1827 to the late 1950s;  here is yet another example of the Victorian Era advertising for the product, one of many that can be found online. The card’s condition is not great, note the crease and there’s a small tear in the top right and a little of the wording torn off of the back, but still it’s a beautiful and imaginative design:  A Tahitian-haired little lady in pink and blue (and love that yellow hat) somehow, lol, blowing a bubble that has the Soapine box inside. Note the iridescence to the bubbles, the lady’s shadow, and the wood flooring. (It always seems like in noticing the details we’re transported back in time; we imagine a sense of the artist’s thought process…..adding in the lady’s bracelets….)

Donaldson Bros., Five Points, N. Y.

Our trade card is the second one we have for Donaldson Brothers, of Five Points, NY. See also B.J. Stone Trade Card, New Haven, CT. And per MetroPostcard, Donaldson Bros. was Frank J., George W., John L. and Robert M. Donaldson, and operated from about 1872 – 1891 before being consolidated with the American Lithographic Company. The 1878 New York City directory shows all four brothers as lithographers, at the address of 4 Mission Place. Five Points was a neighborhood in Lower Manhattan, NY.

Sources:  Donaldson Brothers 1872 – 1891 “D – Publishers.” MetroPostcard. (accessed November 4, 2017).

Trow’s New York City Directory, 1878. Vol. 91, p. 356. (Ancestry.com).

Five Points, Manhattan. n.d. https://en.wikipedia.org/wiki/Five_Points,_Manhattan (accessed November 5, 2017).

Soapine Trade Card

Soapine Trade Card tc1Soapine Trade Card tc2

Soapine Trade Card, Circa 1880s. Lithographer:  William Karle, Rochester, New York.

Price:  $15.00.    Condition:  Very good, lays flat, no water damage or tears (click trade card images to see condition.)         Size:   About 5 and 1/4 x 3 and 1/2″

Beauty, eh?  Et elle montre un Québécois sans doute!  This trade card shows a man tobogganing (I like his style) wearing a white wool coat with blue and red stripes. (One might recall the Hudson’s Bay Company blankets. I see a vintage blanket at the time of this post on Etsy, with the red, blue and yellow stripe, though the yellow in our man’s coat appears as part of the barely visible lining.) And there’s his ceinture or sash, as in the days of the voyageurs. This card looks to have been one of a set of five, per a current eBay offering which includes another with the toboggan and three with a snowshoe theme.

Whale Oil?

There are hundreds of Soapine trade cards online, many, like the portion below from Google images, show the trademark whale, which personally I find hard to look at, but it was a different day and age back then, when whale oil was used for a variety of things, including in the making of soap and margarine.

Soapine Google Images

A short article from an 1881 Boston trade journal described someone’s analysis of Soapine in comparing it’s components to that of  “good Castile soap.”  

1881 Soapine Analysis

Predating the above, an ad was found dated July 11, 1879 in the Bangor Daily Whig and Courier.


Jumping back to the trade card…Can you find the lithographer name on the back?

Barely noticeable is the stamp from the lithographer that appears on the back of the card, just under Kendall Mfg. Co. which reads:  W. Karle, Rochester, N.Y, deciphered thanks to the eBay set of five, mentioned up top, where the name is much more discernible.

W. Karle is identified from the 1880 Federal Census for Rochester as William Karle, born in New York, occupation Lithographer; age 25; married to Mary (Eyer) Karle, born in Bavaria, age 28; their daughter, nine-month old Emila; and head of household on this census, Mary’s mother, Mary Eyer.

Below, an entry from the University of Rochester Library Bulletin, Vol. XXXV, 1982 regarding Rochester fruit and flower plates, by Karl Sanford Kabelac:

Karle & Co.; Karle & Reichenbach
William Karle (Rochester, September 19, 1854-Rochester, December 4, 1932) began his own lithographic company in Rochester in 1879. Anton Rahn was his partner for the first several years, and an 1881 guide to Rochester industries noted that Rahn & Karle had nine experienced employees, with Rahn responsible for the art work and Karle the engraving. From 1881 to 1883, according to the city directories, William F. Reichenbach was his partner. The firm was called Karle & Co. and then (1883) Karle & Reichenbach. Beginning in 1884, Karle is listed without a partner. Karle & Co. continued until 1932, when it merged with Stecher Lithographic (q.v.).

Looking very much like a business card, an 1879 city directory ad for William Karle.

Wm Karle Ad in 1879 Rochester City Directory p. 526

And back to Soapine again….

From an October 18, 1896 Boston Post article about Kendall Manufacturing, which mentioned a great company line that was seen at their exhibit at a food fair:   “Rain makes mud, mud makes dust and dust makes soap – necessary.”

Home Soapine Ad

Below, a nostalgically humorous by today’s standards, 1947 advertisement from the Troy Record.

1947 Soapine Ad

According to Kevin MacDonnell (MacDonnell Rare Books) Kendall Manufacturing lasted into the late 1950s, quite a long run from their established date of 1827! See his research regarding trade card artist Charlotte Perkins Gilman, Soapine and Kendall Manufacturing.

Sources:  “5 Fabulous Vict. Trade cards- Soapine- Snow shoe and Toboggan- 1880s.” eBay. Web accessed February 20, 2016.

Nichols, M.D., James R., ed. “Analysis of Soapine,”  The Boston Journal of Chemistry, Journal of Chemistry Company. Vol. XV. (1881):  pp. 136 – 137. (Google eBooks).

Bangor Daily Whig and Courier. Bangor, Maine. Fri, Jul 11, 1879 – Page 2. (Newspapers.com)

Year: 1880; Census Place: Rochester, Monroe, New York; Roll: 863; Family History Film: 1254863; Page: 57B; Enumeration District: 094; Image: 0701. (Ancestry.com)

Kabelac, Karl Sanford.  “University of Rochester Library Bulletin:  Nineteenth-Century Rochester Fruit and Flower Plates.”  Vol. XXXV. (1982). River Campus Libraries. (http://rbscp.lib.rochester.edu/2397). Web accessed February 20, 2016.

Drew, Allis & Company’s Rochester City Directory, 1879. Vol. XXX p. 526. Ancestry.com. U.S. City Directories, 1822-1995.

Boston Post. Boston, Massachusetts. Sun, Oct 18, 1896 – Page 21. (Newspapers.com)

The Troy Record. 27 Feb 1947. Thurs. p. 7. (Newspapers.com.)

MacDonnell, Kevin  “Charlotte Perkins Gilman’s Trade Card Designs.”  The New Antiquarian, Blog of the ABAA. Web accessed February 20, 2016.

Household Sewing Machine Trade Card

Household Sewing Machine Trade Card tc1

Trade card, circa 1882 – 1890s, for the Household Sewing Machine Company. Many differently designed trade cards can be found online for this company, some showing Household as the manufacturer and the earlier showing Providence Tool Company. This particular one shows a winged imp or fairy opening the back of an envelope (a common theme back in the day) to reveal a beautiful Gothic Revival (?) mansion nestled back among some surrounding trees.

The illustrations and company info below can be found in the 1889 publication The Industrial Advantages of Providence, R. I. (Google eBook).

Households Machine Works

Household’s Machine Plant at 103 Wickenden Street, Providence, Rhode Island

Households Cabinet Works

Household’s Cabinet Plant at Crary and Langley Streets, Providence, Rhode Island

The Household Sewing Machine Company was incorporated in August of 1882, having purchased the Providence Tool Company (where the first Household sewing machines were made.) Both the machine and cabinet plants were steam-operated and in 1889 employed about 325 skilled workmen. The cabinet shop produced  “…high class cabinet work for all kinds of other manufacturers…”  as well as the wooden cabinets and cases for Household sewing machines, though the company’s chief product was it’s sewing machine.

Household went out of business in 1905 (or perhaps officially in 1906 if various online sources are correct.) The following are two newspaper clips showing their auction ad, and shortly afterward, someone advertising his purchases from this auction, which he was then selling…. All a little sad, but imagine today what a picker’s dream it would have been!

Household Auction

November 1905 auction ad from the Boston Daily Globe

Corliss Engines Ad

December 1905 ad from the Boston Daily Globe for Corliss Engines for sale

Note:  Since we do keep finding these “Into Or Out Of The Envelope” type designs on trade cards, postcards and the like, a separate category will go up now, under this ridiculously long title. I thought about lumping them in with our Breakthrough category, but really they deserve their own space, since the two themes are related but not the same.

Trade Card. Circa 1882 – 1890s. Household Sewing Machine Co.

Price:  $10.00           Size:  About 2 and 3/4 x 4 and 3/4″

Sources:   McKinney, James P. (Ed.). (1889).  The Industrial Advantages of Providence, R. I.  Providence, RI:  Jas. P. McKinney. (Google eBook).

The Boston Daily Globe. 22 November 1905, Wednesday, p. 1. (Newspapers.com)

The Boston Daily Globe. 6 December 1905, Wednesday, p. 20. (Newspapers.com)